Internet Marketing Professional

Archive for the ‘Link Building’ Category

I thought I should start posting here again as my other website is having a makeover. So in terms of todays post I’m just gonna stick in some links and blab a bit about why I like these sites.

  • WP Themes Free – Ronseal website (it does what it says on the tin) and gives you loads of free WordPress Theme which is lovely. My first attempt at a theme can be found here. I keep thinking about building one of these but can never find a wordpress theme that’ll give me the flexibility to do it in an elegant way.
  • Our Cool stuff – a  link developer I know has launched hiw own directory (is about a week old) – get in quick and get your links close to the home page for more Pagerank.
  • Elegant Resorts – Nice looking website built by the guys @ Equator.

Have fun this weekend.

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Ok. Was running a quick backlink check on some clients and a legacy client who I used to work for is in there. And there links jumped – nigh on doubled so I get a wee twinkle in my eye and start trying to work out why.

Lo and behold their new SEO company, the one cheaper than I was, have started to spam inbound links from Text Link Ads to the site – call it a guess as sone idiots call the div id where the ads appear as being “TLA”.

Every ad uses the same UL Li system with exactly the same inline formatting on every link.

My first impulse is to go to Google and do a spam report. Second impulse is if this gets tracked back and we lose other work from this client. The SEO company they now use are a big SEO company and I am of the opinion that they are at fault rather than the client for these things.

I think I’m going to build a wee spider that hacks sites to search for Text Link Ads code and where it finds it automatedly reports the links to Google. Does anyone think that Google will pay any attention to a mass of report. Unfortunately my base instinct is that they wont really care all that much unfortunately. Oh well will see how we get on

After years of looking down my nose at PPC and seeing it as cheap, easy and little more than a bidding war that burns cash faster than the KLF on a beach I’ve came to the conclusion I was right. Maybe not the derision I feel for PPC but certainly the rest.

The change has been using PPC to amke learning about how to improve the effectiveness of other Internet Marketing channels.

Step One – Abuse PPC to Gain Knowledge

Test every keyword you want to optimise for and every page you think it may be appropriate for. Then use this data to measure, test, refine! You’re investing in the future not just in sales. If you find a keyword has great volume but no sales think about why this is. Could well be the page your sending traffic to isnt great – could just be the keyword is useless or you have broad search on for a keyterm like ‘insurance’. Even if you get no conversions you’ve learned something.

Step Two – Reabuse PPC for Conversion Tweaking

So you know where and what to point – so you know where you should be monitoring your SEO campaign. Next get onto conversion and start testing your page layout! Get booking forms, calls to actions, font sizes, web layouts etc all tested and keep results for every test.

Step Three – Get Your SEO Flying

Get your SEO flying. Get your good links, fantastic content and a strong following of incremental visitors and sit back and enjoy the money that you’ve earned by using your PPC budget tactically.

Step Four – Retest, Reabuse and Realign your PPC campaign

Get your PPC budget reinvested in new terms and turn off old campaigns as pages get SEO rankings. Every penny you spend from now on in PPC is only one tactic within your internet marketing arsenal of techniques You are no longer relying on your PPC to drive sales and giving Google, Yahoo and MSN your money.

Get started, get testing, get PPC down to being a tactic and not a strategy and if anyone tells you PPC is an investment remember they could be right – but only where PPC is used as part of a wider strategy and the tactic for your PPC is for you to learn how to make more money. Its your money spend it wisely and make every non-earning penny earn you more in some other way.

Here endeth the Gordon Gecko Post of the month.

Have just been hacking away at back link stuff in Google for the basis of monthly reports and I keep getting multiple result sets for each back link query! AAARRRRGGGHHHH

Below I’ve posted a list of Data Centres that I use for checking across the web. I got his list from another website a while back and I can’t remember where. If you know tell me so I can reference it effectively 🙂 Read the rest of this entry »

Ok  Google Back Links are one of the most inexact forms of monitoring your IBL (Independent Back Links). But they have updated today. So get down to Google and start hammering in your link: commands like no ones business.

If you want to get something better have a look at signing up for Google Webmaster tools and you can see the entire backlink set that Google is considering for your website within your control panel. Its good at showing you which links point to which pages and from where.

There is alos a control panel to see which pages are generating errors within your website qwhich can be a really useful feature aswell.

Every day I’m hacking Google, MSN or Yahoo! for things that will make my life simpler. So I thought I would stick some in here for todays post. Oh and they’re also free – I do have some paid for things and things I’ve built maybe another day I’ll give these up!

Keyword Research

Keyword research is a pain. Its dull, its boring and it takes time. I hate it. But we all know that its a must. Using overture is fine – if you dont mind hitting the refresh button 400 times a day, Hitwise can be good but we dont all have clients with a couple of grand spare to let us get access to it.

So often I’ll resort to using Good Keywords, installable on the desk top. Simple to use and saves and lets you export to Excel. Unfortunately bulk keyword searches aren’t doable but you can’t have everything.

Backlink Research

Gone are the days when you could hack about in MSN and rip competitor backlinks down in full and then surf about for the juicy ones and get them. Even Yahoo! site explorer can be a pain when it stops at 1000. You can of could build a system to query Technorati and get the additions to the authority score for a site that Technorati thinks is a blog and keep getting these but that can be a bit of a pain – as smost blogs are rubbish 🙂

So I often resort to using a backlink analyser – not the best in the world but for a quick overview of competitor backlinks does the job. If you can get it Google webmaster tools is far superior and quicker for the domains you own but other wise SEO Book have a nice one and you can download the source code and mess about with it to your hearts content – assuming you can program it in PHP.

Other Stuff

For intelligent research, or checking out some competitors or even just to get ideas I had been using spyfu – but I have to admit to getting a bit bored of it! Sorecently I started messing about with Zippy, its pretty funky – once your query resolves and often its a pain at loading. But at the same time it can give you some juicy bits of info (the sites on IP number is a bit iffy and I’m not convinced by its veracity).

So here are some queries I made earlier:

So I think thats enough for today. Away back to mess about on Stumbleupon.

Colin, of www.boydofayrshire.com fame, has just informed me that Yahoo! Site Explorer has gone.

I was on it this morning so I know it was there, no longer I’m afraid.

IF you got to http://siteexplorer.search.yahoo.com you are redirected to http://search.yahoo.com/search/options.

You can still get the results in XML format from the website using the advanced operator and query forms such as http://search.yahooapis.com/SiteExplorerService/V1/inlinkData?appid=YahooDemo&query=http://www.google.co.uk&results=100

more information on this can be found at http://developer.yahoo.com/search/siteexplorer/ 

Guess thats the days of examining link patterns gone here aswell. With MSN having gone and Google delivering a link list that is hit or miss maybe the days of effective link research are dying!