Internet Marketing Professional

BBC teams up with YouTube

Posted on: March 6, 2007

The BBC has announced a tie in with YouTube today.
This will mean that the video syndication site, owned by Google, will launch three branded BBC channels.

  • The Entertainment channels will feature services such as
    • Clips of shows
    • YoutTube specific promotional videos
    • Video Diaries

    Second Entertainment Channel will include:

    • limited advertising
    • clips from programs broadcasted globally suh as Top Gear
  • The Third channel will syndicate BBC news content
    • 30 clips a day will be posted
    • Users outside the UK will be subject to advertising
    • Comments will be accepted
    • User ratings and reccomendations to be introduced

In the digital age it is likely that this will be the first of many new hook ups between traditional content publishers and those in the digital age or it could simply be that the free bandwidth offered by a team up with YouTube was a cost effective option above placing all this content onto the BBC website.


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